Thursday, June 19, 2008

Phishing: Examples and its prevention methods



Phishing is a crime ware technique used to steal identity of a target company to get the identities of their customers. Phishers (pronounced “fishers”) create websites that look just like the one from your bank, online bookstore, or other familiar destinations. It includes sending an e-mail to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft.

The e-mail will directs the user to visit a Web site where they are asked to update or verify their personal information, such as passwords and credit card, social security, and bank account numbers, that the legitimate organization already has. The Web site, however, is bogus and set up only to steal the user’s information.

HTML-based emails often include company logos, colors, graphics, font styles, and other elements, and cover topics such as account problems, account verifications, security upgrades, and new product or service offerings. Web links included in these emails almost always possess the look and feel of the legitimate sites they copy, making the fraud almost impossible to detect.

Many fraudsters use fear to trigger a response, and phishers are no different. In common phishing scams, the emails warn that failure to respond will result them to no longer having access to their account. Other emails might claim that the company has detected suspicious activity in the account or that it is implementing new privacy software or identity theft solutions.

Phishers also use techniques such as filter evasion that they uses images instead of text to make it harder for anti-phishing filters to detect text commonly used in phishing e-mails. Some phishing scams use Java Script commands in order to alter the address bar. This is done either by placing a picture of a legitimate URL over the address bar, or by closing the original address bar and opening a new one with the legitimate URL.

In an example PayPal phishing, phishers send e-mail to their targetd PayPal users. The e-mails has several spelling mistakes in the e-mail and the presence of an IP address in the link (visible in the tooltip under the yellow box) are both clues that this is a phishing attempt. Another giveaway is the lack of a personal greeting, although the presence of personal details would not be a guarantee of legitimacy. Other signs that the message is a fraud are misspellings of simple words and the threat of consequences such as account suspension if the recipient fails to comply with the message's requests.
Example of phising:







Here are some recommendation on how users can protect and prevent their network, servers, pcs and mobile devices from phishing:



  • Implement a comprehensive anti-phishing and anti-pharming solution, comprising protection at all possible entry-points—including the Internet gateway, messaging gateway, endpoint clients, endpoint servers, and the network. Trend Micro offers a variety of anti-phishing and anti-pharming products and solutions to suit various enterprise needs.

  • Keep all browser, email, and IM security patches up to date.

  • Get knowledge about the latest threats, symptoms of infection, and how to protect servers, PCs, and mobile devices

  • Never give personal or confidential information to an unfamiliar or unknown individual or business.

  • Delete any email that requests confidential information. If the request appears legitimate, use an established phone number to verify the request.

  • Seek IT counsel and support if you experience any communication (via email, phone, fax, or instant message) that requests corporate or personal information.

Prepared by: YEAP SUE YIE

The threat of online security: How safe is our data?

Internet is an incredible invention that has been widely used by many large companies and small businesses. Although internet has brought convenience to the users, it has also brought with a whole mass of problems. In this case, how safe would our data be when we expose our personal information to the internet?

As we know there are tremendous of security risks on the internet. The most common online threats and attacks are as follow:

Online Fraud
It is strictly where a computer system is instrumental to the crime. Data theft and identity theft are the issues comprise in online fraud.

-Data theft
Data theft is an “invisible” or “faceless” crime, posing a real threat to businesses. The risks to your business can include, a salesperson quits but takes your customer database with them, and an employee sells private data to criminals or even hacked into your database systems to perform activities that benefiting them. Several types of data theft are thumbsucking, bluesnarfing and data spill.

-Identity theft
Identity theft occurs when someone uses your personally identifying information such as your name, social security number, or credit card number, without your permission, to commit fraud or other crimes. Examples of the fraud that involves are credit card fraud, phone or utilities fraud, bank or finance fraud, government documents fraud and etc. Skilled identity thieves may use a variety of methods to get hold of your information. It may include dumpster diving, skimming, phishing, changing your address, old-fashioned stealing and pretexting.


Hack Threat
It can be refer to the illegal and unauthorized hack attempts to a system or network with nasty intention to compromise a defenseless system. Examples for hack threat are illegal part scanning and exploratory actions.

Malicious Code
It is any code added, changed, or removed from a software system in order to cause intentionally harm or threaten the intended function of the system. Viruses, worms, Trojan Horses, and attack scripts are the traditional malicious code whereas Java attack applets and dangerous ActiveX controls are the modern examples for malicious code.

Intrusion
It is the unauthorized access or illegal access to a system or network successfully. It could be web defacement or installations of malicious programs.

Denial of Service (DOS)
It is the illegal act to bring a particular system down or to damage a system in order to disabled at least one of the services provided by the systems. Common forms of DOS attacks are Buffer Overflow Attacks, SYN Attack, Teardrop Attack and Smurf Attack.

Spam
Spam flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Basically there are two types of spam; that is Usenet spam and Email spam.

Due to the expansion of internet, electronic commerce information is no longer secured. Numerous of security risks on the internet may lead users to serious financial loss, information thefts and the attack on your computer. Companies should look into this matter seriously (threats of online security) as in it is the major factor contributing to failures in customer service by most of the B2B companies.

Companies and customers should recognize those online threats and attack in order to safe guard their data. Companies must ensure that the information security is up to the standards and consists of the basic core principles of information security such as confidentiality, integrity and availability.

References:

Prepared by: HO PECK KEE

Wednesday, June 18, 2008

How to safeguard our personal and financial data?

As we know the internet contains about 50,000 networks connecting millions of computers in the world. It is publicly accessible series interconnected computer networks that transmit data. These data can be divided into several categories. Each category of the data needs various level of protection.

Before computer is being used, people store their confidential data in a locked cupboard or hide under their beds. But nowadays people used to keep their data in their personal computer.








Personal Data
Those stored privacy data are usually from a wide range of sources like the healthcare records; criminal justice investigation and proceedings documents; financial institutions and transactions statements; biological traits, such as genetic material; residence and geographic records; and also their ethnicity background.



Financial Data
The information about one’s personal financial transactions, such as the amount of assets owned, positions held in stocks and funds, outstanding debts, and made purchases can be very sensitive. If criminals able to access to the information such as one’s account number and credit card number, which means that person might become a victim of fraud or identity theft.
Whereas information of one’s purchases can reveal a great deal about that particular person’s history, like places that he had visited, whom he had contacted with, products he usually purchase, his activities and habits, or his medications which he had consumed. There are cases where some corporations use these information to target individuals with customized marketing strategy towards those individual’s personal preferences, which he may or may not agree with it.




Here are some ways how to safeguard your personal and financial data.

1. Use a credit card with a small limit when buying through mail-orders and online purchases. By doing this may avoid dishonest sales person to use your credit card information. Cards with low limit will not help those thieves to rack up many bills before you hit the wall.

2. Reviewing your monthly statements is a simple thing you can do to prevent your financial data being stolen. Yet many people neglect to do it. This method not only will review your monthly statements, and on the other hand you may also get alert of possible fraudulent charges and find legitimate charges that are not necessary or redundant.

3. Choose your pin wisely. While you are choosing something that you will remember, but you do not want it to be something that a wise thief could crack out just by learning your date of birth, your identification card number or your child’s name. Choose a combination of uppercase and lowercase letters, numbers and symbols will offer you more security. Remember it by heart, never write it down and carry it in your wallet or mobile phone.

4. Protect your personal computer’s security by using as many tools as to guard your computer from being hack. Install spyware, anti-virus software, firewalls to tighten the security. Failing to protect your personal computer is like leaving your doors unlocked, windows widely open and with a banner saying, “Welcome burglars!”

5. Do prepare for a disaster. It is very important to make sure that you safeguard your family’s important documents in case of disasters. You can keep an emergency box on hand which includes copies of the important documents in sealable plastic bags or you can purchase a fire proof safe for temporary protection of your valuables. You can also rent a safety deposit box from a bank which located outside of your immediate vicinity, in case of the disaster effects the whole town.

6. If information is shared with other user or using the services on a public computer of a public library or internet café, remember to close all the browser windows and logout properly before leaving the place. It is to avoid other users from reading your personal information and also your e-mails.
Prepared by: CHOI LAI YEET

Saturday, June 14, 2008

An example of an E-Commerce failure and its causes

E-Commerce had been known for its successfulness, but early of 1999 there are a huge number of E-Commerce companies start to fail. They are mainly e-tailing, B2B and B2C companies.



eToys.com was an example of B2C company which failed during the dot.com era. The company launched in 1997 and was co-founded by CEO Toby Lenk, COO Frank Han and Bill Gross. eToys is a retail website which sells toys through the internet. It seemed to be the perfect idea for parents who are busy around the clock. It offers thousands of toys in every category from the comfort of their homes. The side had interesting features as well, where it includes gift recommendations by according age and background of popular cartoon characters, from Madeline to Barney.

eToys had a successful IPO on May 20th, 1999. The offer price was at $20 and it closed at $76 on the opening day which helped to generate praises for the online toy category around the world.

Besides the positives, the company suffered a black eye after it failed to deliver number of orders in time for the Christmas 1999. This resulted many wary customers for not using the site again and ruined the first impressions for new customers during that holiday season. Then eToys was put into danger after Toys``R``Us and Amazon.com formed a partership in August 2000, a major competitive blow to eToys towards the 2000 shopping season.

In effort to avoid the shipping of 1999, it spent a lot to built two huge warehouses to handle its inventories and deliveries. Having running out of money and other funding options exhausted. Later on, in March 2001 eToys filed for a bankruptcy and sold its Babycenter and Parentcenter units to Johnson & Johnson for about $10 million. In the following months, it sold its inventories worth $5.4 million to KB Toys. KB Toys also bought its trade name, logos, trademarks and URL’s for $3.35 million.

The reasons eToys failed are similar to those of the other online retailers who own plans for world domination. eToys is also an immediate need for a large infrastructure and plenty of cash to support the untested business model.

“The bottom line is that eToys had the potential to be a great $500 million company but it was masquerading as a $5 billion company," Phil Polishook, vice president of marketing at eToys, tells The Standard. "I think that overall it was a well-run company, but in hindsight it built too big an infrastructure and spent too much money to quickly. Had the company grown more slowly, perhaps it could have survived the market downturn and grown into a nice $300 to $500 million company.”

The company was reborn in October 2001 as a subsidiary of the KB Toys. However in 2004, it was separated from KB Toys, and then owned and operated by The Parent Company.

References:

Prepared by: CHOI LAI YEET

Thursday, June 12, 2008

An example of an E-Commerce success and its causes






An E-Commerce based company is a type of company where it actually buys and sells its products or even services over electronic systems and other computer networks. Many of the E-Commerce companies were established without a solid outlet where every transaction is done online. However, despite the lacking of physical outlet, these E-Commerce based companies can still become very successful and survive well in the market nowadays.

A very good example of a successful company using E-Commerce is the Amazon.com. Amazon.com was founded in 1994 by Jeff Bezos. When the company was first established, it sold books online, but then diversified to selling CDs, computer software and games, even furniture and toys, and many more. This online based company remained competitive in the market against those click-and-mortar bookstores and other competitors in the industry.

Amazon.com really earned its profit in the year of 2002 with U.S $ 5 million. The company continued to become profitable, where it gained a net income of U.S $35.3 million in 2003, U.S.$588.50 million in 2004, U.S.$359 million in 2005, and U.S.$190 million in 2006.

There are several reasons why Amazon.com has been such successful as an E-Commerce based company. Firstly, this company owns the best marketing techniques and expertise to help promoting its products. This is crucial to make sure that every product is well and effectively managed until it reaches the customer’s hand.

Secondly, Amazon.com does not only sell books online, but also offering a huge variety of products such as electronic items, kitchen utensils and others as mentioned above. The varieties of the products sold are meant to target different segments in the market, ranging from housewives to working classes.

Moreover, the efficiency of this E-Commerce based company in handling customer requests is yet another advantage and important criteria for its steady increase in sales. Every customers demand is answered in the fastest manner to make sure satisfaction guaranteed and customers can get their items in the shortest time after they pay for it.

In short, Amazon.com has successfully retained its position in the E-Commerce based industry. Not only that it has a strong management, but also the ways it defines every customer request that has made a different between itself and its competitors.







Prepared by: WONG CHEE WAI

Wednesday, June 11, 2008

How E-commerce can reduce cycle time, improve employees' empowerment and facilitate customer support

Implementation of E-commerce provides strategic and operational benefits. It includes reducing the cycle time, improving employees’ empowerment as well as to facilitate customer supports. But how does it work?

How E-commerce helps to reduce the cycle time?

Customers are now able to place an order via internet without having to be physically attended to particular shops, retailers or suppliers. They can place the order at anywhere and anytime as they want. A lot of steps is eliminated. It includes the elimination of queuing time and errors that will occur due to the mistakes of the paper works. Speed of order processing is enhanced with the existence of technology. Thus orders can be delivered faster.

As we know, cycle time is the interval of time between a customer placing an order and receiving the goods. When the cycle time is reduced, it helps to reduce time taken to perform an interactive task. Hence, efficiency of performing the work can be improved. Reducing cycle time can increase the competitive advantage, reduce carrying cost, reduce shrinkage cost and improve cash flow.

How E-commerce improves employees’ empowerment?

E-commerce allows the decentralization of decision making and authority. This has to be done via empowerment and distributed system with simultaneously supporting a decentralized control. Empowerment is the delegation of authority to the lower level employees. The existence of intranet enables the employees to communicate better within the organization. Hence, better information can be obtained as they are empowered. Employees are able to react to customer needs and problems in a faster and effective manner.

Company do not need to invest so much money in training and development with the existence of E-commerce. Nowadays, company do not need to send employees to go for training in overseas. They can train their employees by using computer software.This shows that E-commerce help in improving employees' empowerment.

How E-commerce facilitates customer support?

E-commerce allowed the company to respond to customer faster. With internet, companies are now able to provide assistance to customer in 24 hours per day. Besides, online transaction and processing give convenience to the customers as they can perform the transaction without delay. A company’s E-commerce website integrates marketing, service liable and posts sales support in order to meet customer needs. Customers can view the products and services through their websites. Information for the products and services which is offered by the company is available.

For the time being, it provides advanced searching capabilities and function for product and service inquiry. Customer Relationship Management is one of the E-commerce that help to facilitate customer support. It consists of customized sales transaction and one-to-one communication. For example, when an employee replies a customer’s email, they usually reply them according to the customer’s enquiry. Thus, it can be said that it is a one-to-one communication.

Prepared by: HO PECK KEE

Tuesday, June 10, 2008

The history and evolution of E-commerce

E-commerce, means the process of buying, selling or exchanging products, services and information via computer networks according to Turban, 2006. In other words, E-commerce also means any business related transactions that either partially or totally carried out by electronic medium especially on internet using Open networks or Closed network. E-commerce allows people to buy or sell anything they want at anytime of the day or night 24 hours a day, 7 days a week. Many years back, all the business transactions were done face to face or by using letters, by telegraph, telephones and fax machines.

E-commerce applications were first developed in the early 1970s with innovations such as electronic funds transfer (EFT) and electronic data interchange (EDI).

In the early 1990’s, E-commerce started to evolve when the Internet was being introduced and opened for commercial use. This concepts of buying and selling, doing business using the computers and the Internet was then brought in. Ever since then, many companies started to be involved in E-commerce activities. One of the reasons for this rapid expansion is the development of new networks, protocols, and E-commerce software. Besides, the increase in the competition and other business pressures, has then contributed to the large numbers of so called dot-coms companies.

Year 1994:
Netscape released the Navigator browser in October under the code name Mozilla. Pizza Hut offered pizza ordering on its Web page. The first online bank opened. Attempts to offer flower delivery and magazine subscriptions online. Adult materials were also commercially available, as were cars and bikes. Netscape 1.0 was also introduces in 1994.
In 1995: Jeff Bezos launched Amazon.com and the first commercial-free 24 hour, internet-only radio stations, Radio HK and NetRadio started broadcasting. Dell and Cisco began to aggressively use Internet for commercial transactions. eBay was founded by computer programmer Pierre Omidyar as AuctionWeb(from wikipedia). Since 1995, a lot of innovation application has been developed, ranging from online direct sales to e-learning experiences. Almost everyday, medium and large sized organization in the world now has a Web site, and most large U.S corporations have comprehensive portals through which employees, business patners, and the public can acess corporate information. Many of these sites contain of thousand of pages and links.

In 1999, the emphasis of E-commerce shifted from B2C to B2B. In 2001, the emphasis is from B2B to B2E, c-commerce, e-government and e-learning. In 2005, social networks such as MySpace and Friendster started to receive attention.

Shopping online has also changed from the customer standpoint. Customer nowadays have a different mindset if were to compared to last time. Not only the amount of people shopping online increased; so do the ways they shop and buy items of their interest. The internet enables them to have a greater choice of selection. Apart than that, the advancement in the security system over the internet make customers feel more secure when they enter their personal information over the Web to buy items online. E-commerce provides a different mode of doing business and helps reduce labor cost and provide a much faster transaction and I personally believed that E-commerce will continue to change in the future..
Prepared by: YEAP SUE YIE