Sunday, July 6, 2008

Review of a local E-commerce site



Blooming Florist Sendirian Berhad is a local company which has its owm site, www.blooming.com.my. The company has started its operation since 1981 by May and Martin Cheah.it allows customers to buy its products and services through the internet. Besides having an online store, Blooming Florist has grown to owned six retail outlets in Petaling Jaya, Kuala Lumpur and a head office cum workshop cum retail outlet in Kelana Jaya.To conduct its service effective and efficient, it has linked with most reliabe florists throughout the world.



The company delivers products such as hand bouguets, basket arrangements, cookies, cakes, wine, hampers, potted plants, pewters, plush toys, and home decorations.

Blooming Florist allows customers to buy and send the particular product to family members or friend located overseas.

For first timers, they can easily know what the company is offering. The site was designed simple with a white background, which able to outstand its product attractively. Products are listed out with their pictures which each able to be enlarge and pictured in different angles.

Moreover to emphasis on customer satisfaction, the company provides refund policy, floral arrangement tips, floral care and so on. There is also a page on FAQs (frequent asked questions) to guide custormers how to place an order, how to register as a member, and other information which normaly a custormer may ask.

The company's site is like other e-commerce site that we may see always on the Internet.


Search Engine
The page provides a search engine to help users to narrow down their findings to only what they are interested to. This able to shorten a customer purchasing prosses. Either than using the search engine, users can also choose to shop by products or by occasions as listed on the left hand side of its home page.


Shopping Cart
"My Shopping Cart" is located on top of the site. The cart is designed to collect a customer's orders at a time. At the end of a customer's shopping, the cart is filled with the total items and the sub total of the customer's purchase. Carts are useful to avoid customers buying lavishly.


Payment System
Customers can make their payments through various ways. They can either choos to pay by using the online credit card, online banking, mobile payment, or cash payment at their retail outlets.





Reference:
Prepared by: CHOI LAI YEET

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